Cost Effective PR Tips

Chas Brooks, President of the Surrey Chambers of Commerce and director of CBC shares his essential cost-effective PR Tips.

Firstly, make your website as effective and professional as your budget allows. Use a recommended local web designer who knows about search engine optimisation. Make sure you keep your website simple and clear and include PDFs of key pages, so that they can double up as marketing collateral and allow you to save on printing costs. 

Link your website to a daily blog that has chatty topical comment. Have a section on the website that you can easily update yourself, latest news etc, and do this often - or just link this section to your blog and update your blog often. If you are reading this blog, that's proof of the pudding!

 

Concentrate on your key words and phrases for the search engines and do searches on what your customers would use if looking with your service

to see how easy you are to find. All of this should result in a user and search engine friendly website   - a great basis for any budget marketing and PR campaign.

 

Having made the website as user friendly and as search engine visible as possible, offer free industry advice. For example, we offer free PR Fact Sheets. We get regularly requests for these and they lead to interest in our company and to signing new customers. We are happy to share ideas here for marketing and PR on a shoe string :-) www.chazb.com 

 

Other cost effective PR and Marketing approaches to think about could be to link up with suppliers and customers when planning any seminars, events etc so as to share the cost, and to work with industry bodies and local Chamber of Commerce to maximise low cost marketing opportunities

Chazbrooks Communications (CBC) is a Surrey-based PR and marketing communications agency.  By offering a targeted service to companies spread across a wide variety of industries, our innovative, creative and highly personalised approach ensures that our clients’ interests are promoted through strategic planning, highly effective PR campaigns, and consistent press coverage within their target media.